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Fascinating. Profound. Impressive.
China, an ancient, mysterious and beautiful land. As the third largest country in the world occupying an area of 9,600,000 sq km. A wide variety of terrain and climate shape its numerous natural attractions. Abundant in a variety of resources, plants, animals, and minerals.
An ancient country. A profound history.
China, an ancient, mysterious and beautiful land. As the third largest country in the world occupying an area of 9,600,000 sq km. A wide variety of terrain and climate shape its numerous natural attractions. Abundant in a variety of resources, plants, animals, and minerals.China, an ancient, mysterious and beautiful land. As the third largest country in the world occupying an area of 9,600,000 sq km.
Oracle Script
Form of Chinese characters used on animal bones or turtle plastrons.
The Bronze Age was from about 1300 BC.
History and inventions of China.
The first dynasty of Chinese history started from the Xia Dynasty (2070BC-1600BC) and the last one was the Qing Dynasty (1644-1912), while the most glorious period were the Qin (221BC-206BC), Han (206BC-220), Tang (618-907) and Ming (1368-1644) dynasties. During thousands of years of feudal ruling, Chinese people have created brilliant science and art culture, like the Four Great Inventions, the poetry, paintings and Chinese calligraphy.
Four Great Inventions - Compass
Four Great Inventions - Paper Making
Four Great Inventions - Gunpowder
Four Great Inventions - Printing Technique
A new nation, a new start.
Founded in 1949 by the Communist Party, the People's Republic of China is a unified multi-ethnic country. 56 nationalities are now living in 34 direct administrative regions including 23 provinces, five autonomous regions, four directly-governed city regions–Beijing, Shanghai, Tianjin and Chongqing and two special administrative regions (SAR)–Hong Kong and Macau.
Huge land, land of beauties.
China is located in Southeast Asia along the coastline of the Pacific Ocean, China is the world's third largest country, after Russia and Canada. With an area of 9.6 million square kilometers and a coastline of 18,000 kilometers.

The vast land expanses of China include plateaus, plains, basins, foothills, and mountains. Defining rugged plateaus, foothills and mountains as mountainous, they occupy nearly two-thirds of the land, higher in the West and lower in the East like a three-step ladder.
One region, four parts.
Although the physical features are as described, people tend to divide China into four regions, that is, the North, South, Northwest and the Qinghai-Tibetan areas. Because of geographical differences, residents of each region have distinctive life styles and customs.The North and South regions are located in the Eastern monsoon area and are divided by the Qin Mountains-Huai River. Nearly 95 percent of the Chinese population lives here. The other two regions, the Northwest and Qinghai-Tibetan regions that occupy 55 percent of the land, have fewer people, although most of the ethnic groups cluster there.
Big country, large population.
China, with over 1.370537 billion people (including Hong Kong, Macau and Taiwan) as of April, 2011, is without doubt the most populous country in the world. According to the census at the end of 2010, the ratio of the sexes is about 51.27% male and 48.73% female. Some 49.68% of the population resides in the urban cities and towns while the rest is in rural areas.

Ethnic Groups.
China is a multiracial country consisting of 56 ethnic groups, the most populous being the Han who form about 91.51% of the country's total population, while 8.49% are other 55 ethnic minorities. All the ethnic groups live together over vast areas while some live in individual concentrated communities in small areas. Although there are fewer people within the minorities, they are widely distributed throughout the country.
Holidays. Festivals. Fun.
Chinese New Year. Being one of the traditional festivals, it is the time for the whole families to reunite together, which is similar with Christmas Day to the westerners. The festival lasts for 15 days from the 1st to 15th day of the first lunar month. Most employees will have seven days off work, while students take one month absence from school.

National Day
Chinese National Day is celebrated on October 1st every year to commemorate the founding of People’s Republic of China. On that day, lots of large-scaled activities are held nationwide. Besides, the 7-day holiday from Oct. 1st to 7th is called "Golden Week”, during which more and more Chinese people go traveling around the country.

October 1st 1949 was the memorial day for the founding of the People’s Republic of China. One thing should be noted is that the PRC was not founded on that day. Actually the Chinese independence day was September 21st 1949. The grand ceremony held at Tiananmen Square on October 1st 1949 was to celebrate the forming of the Central People's Government of the brand new country.

Later on October 2nd 1949, the new government passed the ‘Resolution on the National Day of the People's Republic of China’ and declared October 1 to be the Chinese National Day. Ever since 1950, every October 1st has been grandly celebrated by Chinese people.
Mid-Autumn Festival
Falling on the 15th day of the 8th month according to the Chinese lunar calendar. It takes its name from the fact that it is always celebrated in the middle of the autumn season. The day is also known as the Moon Festival.The Moon Cake is the special food of Mid-Autumn Festival. On that day, people sacrifice moon cakes to the moon as an offering and eat them for celebration. The moon cakes are round, symbolizing the reunion of a family.
Mid-Autumn Festival is an inherited custom of moon sacrificial ceremonies. The ancient Chinese observed that the movement of the moon had a close relationship with changes of the seasons and agricultural production. Hence, to express their thanks to the moon and celebrate the harvest, they offered a sacrifice to the moon on autumn days.

In the Sui (581 - 618 AD) and Tang (618 - 907 AD) dynasties, social prosperity inspired the custom of appreciating the moon on the moon sacrifice ceremony day among common people and the two merged. The people expressed their faith more liberally than the royal class and so they did not strictly hold their activities on the Autumnal Equinox. So August 15th of the Chinese lunar calendar, the closest full moon day to the Autumnal Equinox, turned out to be a better choice and was set as a fixed festival. This happened in the Tang Dynasty.Then, Mid-Autumn Festival starts to become a widely celebrated folk festival.
Spicy. Everywhere.
Chengdu, the capital of China's southwest Sichuan Province, is famed for being the home of cute giant pandas. Located in the west of Sichuan Basin and in the center of Chengdu Plain, the city covers a total area of 4,749 square miles with a population of over 11 million.
Areas and position.
The greater city area is now divided into 5 urban districts, 4 sub-urban districts and 9 counties, altogether home to more than 14 million people. Chengdu has the reputation as a very "laid-back" city that emphasizes culture and relaxation and as a result of this and much green space is ranked one of the most liveable mega-cities in China. It is credited with a good nightlife scene and contains many new western style buildings in the large city centre.

Summer weather is hot and humid, as the city is surrounded by small mountains to the east and sits in the Red Basin. Furthermore, an hour to the west lie the foothills of the mighty Tibetan Plateau and the fabulously scenic mountains of west Sichuan.
A Heavenly State.
Benefiting from Dujiangyan Irrigation Project1 which was constructed in 256 B.C., Sichuan Province is reputed as the Heavenly State, literally a place richly endowed with natural resources. Chengdu, as the capital, is extremely productive. The Yangtze River, connected to 40 other rivers, supply an irrigation area of more than 270.27 square miles. Consisting of abundant mineral resources, the land is extremely fertile.
Giant Panda
Giant Panda Breeding Research Base.
The giant pandas are not only a Chinese national treasure but are also beloved by people the world over. They are found only in Sichuan, Shaanxi and Gansu provinces. In total there are fewer than 2,000, of which 70% are distributed within the territory of Sichuan Province. Therefore, when visitors from home and abroad come to Chengdu, Sichuan, one of their main objectives will be to see this lovely animal for themselves.

The base cares also for other rare and endangered wild animals. Giant pandas, lesser pandas, black-necked cranes, white storks as well as over 20 species of rare animals are fed and bred there.

The Giant Panda Museum was opened in 1993 to further scientific education and to improve public awareness of the protection of both wild creatures and their environment. This is the world's only thematic museum for rare and endangered animal species. The exhibits include all kinds of precious pictures, more than 800 materials and show more than 2000 different samples gathered in Sichuan. The resources held in store at the museum include up to ten thousand samples as well as a library of thousands of books and documents. This excellent and comprehensive museum provides a wonderful venue for all who are interested in seeing something of the propagation and protection of the region's natural bio-diversity.

Jinli Street
New houses of memories.
The street is located to the east of the Wuhou Temple of Chengdu.

It is recorded that as early as the Qin Dynasty (221 BC - 206 BC), Jinli Street was the most famous place for baldachin - a rich, ornate cloth. And it was one of the busiest commercial areas during the Shu Kingdom (221-263). Hence, it is known as 'First Street of the Shu Kingdom'. In order to reclaim its prosperity of former days, it was restored with contributions from the Wuhou Temple and was opened to public in October of 2004. Since then, visitors from all over China and abroad gather here to relax, admire the traditional-style buildings, and taste some local snacks.

Strolling down the narrow street, you will find yourself surrounded by old-world stores selling Shu Embroidery2, lacquer products, folk handicrafts, curios, or calligraphies and paintings of celebrities. All of these stores have their unique style but also have one thing in common: no matter how busy the place is, the stores are peaceful and relaxing. You can browse leisurely or purchase some souvenirs for your friends. Most of the special local products can be found here.

At one end of the street is an imposing archway with 'Jinli Street' carved on it. From there the lane, paved with green flagstones, winds through Chengdu for a length of 350 meters (382.8 yards). By combining the culture of the Three Kingdoms Period with the folk customs of Sichuan, the buildings on both sides including tea-houses, stores and hotels, are modeled on the architectural style of a traditional old town in western Sichuan Province from the Qing (1644-1911) Dynasty. The wooden steles and the brick-walls exhibit an ancient charm.

Chunxi Road
Fast. Fashion. Fantastic.
If one travels to Chengdu for the first time, Chunxi Road Pedestrian Street is a place that should not be missed. Located in Jinjiang District, this road in a broad sense covers an area of about 2,150,000 square feet (200,000 square meters).

It stretches to the east of Beixin Street, the west of Hongxing Road, the south of Zongfu Road, and the north of East Street. The street was originally built in 1924 to connect two commercial centers, the East Street and Mercantile Corporation. After nearly 100 years of evolution, it is now not only the center of fashion in Chengdu, but also a place that brings together delicious snacks from all over the country.

As the most bustling commercial street in central and western China, Chunxi Road is a paradise for shopping. It is dotted with various stores, from international high-end brands to cheap places where you can bargain. There are over 700 commercial sites on this road, including some large-sized stores, such as Wangfujing Department Store, Parskon Shopping Center, Isetan Shopping Mall and so on. The century-old Hengdeli Watch and Clock Shop, Jingyi Glasses Store and Chengdu Arts and Crafts Emporium together with the newly opened shops make this street more prosperous.

At the north end of Chunxi Road, stand a group of bronze statues. An old man dressed in traditional Chinese garments 3 holds a snuff bottle in his hand. Not far from him a modern young lady in fashionable clothes is walking in a hurry. In addition, the traditional Chengdu snacks on this road will make your mouth water. Typical noteworthy food like Zhong Dumplings, Lai Tangyuan (sweet glutinous rice balls with fillings), Han Baozi (steamed buns with stuffing) and other snacks in numerous stalls are delicious and cheap, gaining popularity among worldwide visitors.
  • 1 - Dujiangyan Irrigation System is honored as the 'Treasure of Sichuan', which still plays a crucial role in draining off floodwater, irrigating farms and providing water resources for more than 50 cities in the province.
  • 2 - Embroidery is a brilliant pearl in Chinese art. From the magnificent Dragon Robe worn by Emperors to the popular embroidery seen in today's fashions, it adds so much pleasure to our life and our culture.
  • 3 - Traditional clothing features cross-collar, wrapping the right lapel over the left, tying with sash and a form of blouse plus skirt or long gown.